Topsy's highly acclaimed television commercial, directed by Kim Geldenhuys and produced by Egg Films, features the true story of Selinah, an Aids sufferer and patient at the Topsy Clinic, who experiences the ravaging effects of her disease being reversed over a period of 90 days through the administration of anti-retrovirals (ARVs). Each day of her recovery was documented by the team, who witnessed Selinah’s incredible metamorphosis over the three month period first hand.

The remarkable piece is one of many fundraising initiatives developed by Ogilvy Johannesburg and is testimony to the relationship between the agency and the Topsy Foundation that stretches back 11 years.

Silvia de Jager, Executive Director at the Topsy Foundation, says, “The Topsy Foundation has benefitted enormously since its inception from support offered by Ogilvy.  This partnership shows the immeasurable benefits that can be achieved when NPOs and corporates form sound partnerships.  We are truly grateful for the continued support given by both Ogilvy and Egg Films throughout the making of this powerful television commercial, and believe it will contribute hugely in the fight against HIV and AIDS.”

Donations to the Topsy Foundation can be made via the donate button found at the top right hand corner of this page or SMS "Topsy" to 39810 to donate R15,00.

To view our commercial and to see how Selinah is doing now click here .